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Today’s Retail and Consumer Products companies are facing major challenges mainly from the changing demands of the market who require greater value, improved service and increased convenience. Moreover, the industry’s evolution towards globalization and the impact of technology has rendered the role boundaries among manufacturers, wholesalers, retailers and consumers unclear. Also, the level of competition in the industry has been increasingly growing such that brand loyalty has now become a major concern for retail and FMCG companies.

To survive and grow in the present difficult business environment which is constantly under pressure from the convergence of market forces, Retail and FMCG companies need to address the following imperatives:

  • Sourcing of new markets
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