The Media and Entertainment industry has been increasingly affected by convergence of technology, telecommunications, media, software and Information Technology. The tendency towards convergence of these sectors is putting significant pressure to companies in this industry. The major issue in this industry is the protection of intellectual property in the face of the new formats and methods of the way information and entertainment is accessed and consumed.
Companies in this sector need to find appropriate business models to adopt in the light of the changing ways consumers access information and other contents. The issues confronting the Media and Entertainment Industry are:
- Adoption of appropriate technology
- Market information